Win a Free Chance to Transform Your MySpace Page Into Something that Doesn’t Suck

Posted on 13. Jun, 2010 by refe.

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MySpace360Wizard is a new tool designed to help bands brand and optimize their MySpace pages. Find out below how to win one of 5 FREE access codes.
Every band has a MySpace page. Unfortunately, 99% of those pages suck.
When it comes to out-of-the-box usability, MySpace ranks far, far below its more attractive cousins, Facebook and Twitter. [...]

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Mother of All Music and Tech Recaps – December 2009 Edition

Posted on 17. Jan, 2010 by Gabriel Nijmeh.

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Another year has passed and we can only hope – and more importantly work – towards making the new year and new decade in the music business less tumultuous and one where the the disruptive forces of change are embraced for the sake of the artists and fans. Because it’s about the music, isn’t?
Now more [...]

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100 Resources for DIY Musicians from Label 2.0

Posted on 06. Jan, 2010 by refe.

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Greg Rollett of Gen-Y Rock Stars and Label 2.0 sent me an email this morning letting me know that he had just published a new report called 100 Resources for DIY Musicians, and that he had been kind enough to include Creative Deconstruction as one of those resources.
The report is a follow-up to last year’s [...]

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The Only Reliable Way to Get Your Band Covered on Music Blogs

Posted on 07. Dec, 2009 by refe.

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Despite my reluctance to chime in, I have noticed an important omission from most of the articles on the subject of music blog coverage. Very few seem to highlight what I consider to be the most effective tool of them all – relationship.

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Backlash: Does Fan-Engagement Do More Harm Than Good?

Posted on 16. Nov, 2009 by refe.

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You can’t really go anywhere in the music industry today without hearing the phrase ‘fan-engagement.’ While most bands have (hopefully) always made an effort to connect with their listeners and fans in a way that goes beyond the music itself, social media has thrust the practice into the spotlight in a big way. Services like [...]

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Social Media and Fan-Driven Promotion

Posted on 11. Nov, 2009 by refe.

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This piece originally appeared as a guest post at Audiolife.com.
Social media has brought us into an age where consumers, not companies, determine the market’s perception of brands. This can be frightening for those who are accustomed to doing business at arm’s length with the masses. But there are huge opportunities for those of us who [...]

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Think Outside the Venue To Get That First Gig

Posted on 14. Oct, 2009 by refe.

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Most new bands approach the first part of their careers like this: We need to find an audience, but in order to find an audience we have to play shows. If we want to play shows we have to get a talent buyer to book us, but talent buyers are going to want to know [...]

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Targeting and Converting Potential Fans

Posted on 09. Oct, 2009 by refe.

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A goal is only as good as the strategy put in place to reach it. In my previous post I talked about Kevin Kelly’s 1,000 True Fans concept, and expanded it a bit to include the three other groups that make up an artist’s fan base: active, passive and potential fans.
This model may not be [...]

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The Defining Sound of this Decade is … Undefined.

Posted on 26. Aug, 2009 by refe.

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Throughout the history of rock and roll certain bands or sounds have emerged every decade or so that have defined an era of music. Elvis, The Beatles, Dylan, Led Zeppelin, Nirvana – each one of these acts challenged the mainstream or uniquely tapped into the pulse of their generation. It’s now 2009 – who is our [...]