Release Strategies | creative deconstruction

Sufjan Stevens on the Existential Crisis of the Album

Posted on 19. Oct, 2009 by refe.

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The album has reigned as the prince of popular music formats for nearly a century. Yet, it’s become unclear how long this reign will last. Digital technology has transformed the way many listeners experience music and fueled a resurgence of the short-form single.
For the past several years bloggers, critics, industry pros and consumers have contributed [...]

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Is Your Release Strategy Driving Fan Engagement – Or Preventing it?

Posted on 28. Sep, 2009 by refe.

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Modern music marketing is about the artist-fan relationship. Along with live performances, new music releases should be considered the backbone of this relationship, not simply a product to drive revenue or attendance.

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To Leak or Not to Leak? 3 Ways Artists Can Respond

Posted on 09. Sep, 2009 by refe.

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The process of releasing new material has never been airtight. These days, however, digital technology has poked so many holes in the recording industry that it’s beginning to look more like a siv. From Radiohead to Jay-Z to Muse, more and more anticipated releases are showing up online days, even weeks before their official drop.
Leaks [...]

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Deconstructing the Week in Music 7.20 – 8.2

Posted on 02. Aug, 2009 by refe.

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Here’s a recap of what went on in the music industry this week. Make sure to check out anything you might have missed and leave your comments. Know something we don’t? Submit a story.