The Only Reliable Way to Get Your Band Covered on Music Blogs

Posted on 07. Dec, 2009 by refe.

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Despite my reluctance to chime in, I have noticed an important omission from most of the articles on the subject of music blog coverage. Very few seem to highlight what I consider to be the most effective tool of them all – relationship.

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Imogen Heap Shows Us That DIY Pays Off – And Takes a Lot Of Work

Posted on 13. Aug, 2009 by refe.

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Spend enough time online and you might begin to suspect that some media folks want you to think that the DIY approach will somehow be less work than then a traditional career in music. Strange, given that the term itself implies the opposite. ‘DIY’ does, after all, stand for ‘Do It Yourself.’ More rewarding? Less [...]

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The Hidden Risks of Real-Time Buzz

Posted on 14. Jul, 2009 by refe.

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The new real-time media culture has brought with it many incredible opportunities, but when you take a closer look it quickly reveals itself to be a double-edged sword.
Platforms like Twitter make it possible to stay frighteningly up-to-date on what’s going on in the world, whether it’s the death of a pop legend or a civil [...]