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Do Viral Music Videos Sell Records? A Closer Look at OK Go

Do Viral Music Videos Sell Records? A Closer Look at OK Go

Posted on 15. Jun, 2010 by .

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OK Go had some mild success with their self-titled debut album, but they remained relatively unknown until their first hit video ‘Here it Goes Again‘ blew up on YouTube in 2005. The album was called Oh No, and sold around 200k copies. By contrast, Of the Blue Colour of the Sky has only managed to sell 20k copies, despite not one, but TWO viral music videos for ‘This Too Shall Pass.’

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