Do Viral Music Videos Sell Records? A Closer Look at OK Go

Posted on 15. Jun, 2010 by refe.

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OK Go had some mild success with their self-titled debut album, but they remained relatively unknown until their first hit video ‘Here it Goes Again‘ blew up on YouTube in 2005. The album was called Oh No, and sold around 200k copies. By contrast, Of the Blue Colour of the Sky has only managed to sell 20k copies, despite not one, but TWO viral music videos for ‘This Too Shall Pass.’

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Video Pick: Arctic Monkeys – Cornerstone

Posted on 18. Oct, 2009 by refe.

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The new Arctic Monkeys video is an entertaining exercise in tongue in cheek minimalism. Its three minutes and twenty five seconds feature nothing but Monkeys frontman Alex Turner, an old-school cassette deck and a blank white wall. Turner, clad in headphones and red sweater, croons at the camera while casually acting out the lyrics of [...]

Here’s a recap of what went on in the music industry this week. Make sure to check out anything you might have missed and leave your comments. Know something we don’t? Submit a story.