Marketing | creative deconstruction

100 Resources for DIY Musicians from Label 2.0

Posted on 06. Jan, 2010 by refe.

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Greg Rollett of Gen-Y Rock Stars and Label 2.0 sent me an email this morning letting me know that he had just published a new report called 100 Resources for DIY Musicians, and that he had been kind enough to include Creative Deconstruction as one of those resources.
The report is a follow-up to last year’s [...]

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Social Media and Fan-Driven Promotion

Posted on 11. Nov, 2009 by refe.

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This piece originally appeared as a guest post at Audiolife.com.
Social media has brought us into an age where consumers, not companies, determine the market’s perception of brands. This can be frightening for those who are accustomed to doing business at arm’s length with the masses. But there are huge opportunities for those of us who [...]

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Targeting and Converting Potential Fans

Posted on 09. Oct, 2009 by refe.

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A goal is only as good as the strategy put in place to reach it. In my previous post I talked about Kevin Kelly’s 1,000 True Fans concept, and expanded it a bit to include the three other groups that make up an artist’s fan base: active, passive and potential fans.
This model may not be [...]

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Is Your Release Strategy Driving Fan Engagement – Or Preventing it?

Posted on 28. Sep, 2009 by refe.

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Modern music marketing is about the artist-fan relationship. Along with live performances, new music releases should be considered the backbone of this relationship, not simply a product to drive revenue or attendance.

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Deconstructing the Week in Music August 17-23

Posted on 23. Aug, 2009 by refe.

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Here’s a recap of what went on in the music industry this week. Make sure to check out anything you might have missed and leave your comments. Know something we don’t? Submit a story.

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Imogen Heap Update Plus Full Streaming of New Album

Posted on 20. Aug, 2009 by refe.

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A few days ago Heap posted an update on Twitter linking to her website where she has her new album Ellipse streaming in its entirety. The record doesn’t officially drop until August 25th in the US.

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Imogen Heap Shows Us That DIY Pays Off – And Takes a Lot Of Work

Posted on 13. Aug, 2009 by refe.

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Spend enough time online and you might begin to suspect that some media folks want you to think that the DIY approach will somehow be less work than then a traditional career in music. Strange, given that the term itself implies the opposite. ‘DIY’ does, after all, stand for ‘Do It Yourself.’ More rewarding? Less [...]

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The Hidden Risks of Real-Time Buzz

Posted on 14. Jul, 2009 by refe.

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The new real-time media culture has brought with it many incredible opportunities, but when you take a closer look it quickly reveals itself to be a double-edged sword.
Platforms like Twitter make it possible to stay frighteningly up-to-date on what’s going on in the world, whether it’s the death of a pop legend or a civil [...]

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Seth Godin and the New Free

Posted on 12. May, 2009 by refe.

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Free markets are cyclical. Economic trends will start out slow, pick up speed, boom, plateau, BUST. Take our current recession – three years ago even someone like me could afford a McMansion and a four car garage (boom,) and now we’re losing sixty-thousand jobs a month (bust.) The same can cycles can be found in the cost of goods and services.
Apply [...]