Music is Not Our Currency

Tag Archives: fan engagement

Music is Not Our Currency

Posted on 19. May, 2010 by Rich Huxley.

The new music industries work in a very different way than the record business of the ’60′s. The precious 7 inch of plastic discs of that decade (when music demand far outstripped supply) were rare; clamoured for. Music lovers saved their pennies and tens of them would gather round a single radio to hear the [...]

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Reality of Fan Involvement – Figures and Benefits

Posted on 11. Jan, 2010 by Rich Huxley.

Following on from my first guest post here on Creative Deconstruction, I wanted to focus on the wider implications of one of the special events I talked about there, and the release that followed; to expand on the financial viability of the event/the release and the other reasons why this special box-set and concert package are proving valuable for the band.