Music is Not Our Currency

Posted on 19. May, 2010 by Rich Huxley.

38

The new music industries work in a very different way than the record business of the ’60′s. The precious 7 inch of plastic discs of that decade (when music demand far outstripped supply) were rare; clamoured for. Music lovers saved their pennies and tens of them would gather round a single radio to hear the [...]

Continue Reading

Reality of Fan Involvement – Figures and Benefits

Posted on 11. Jan, 2010 by Rich Huxley.

15

Following on from my first guest post here on Creative Deconstruction, I wanted to focus on the wider implications of one of the special events I talked about there, and the release that followed; to expand on the financial viability of the event/the release and the other reasons why this special box-set and concert package are proving valuable for the band.

Continue Reading

The Declarations of Independents

Posted on 21. Oct, 2009 by refe.

13

Rich Huxley is a member of the gloriously independent Hope and Social, a founder of Alamo Music – the UK’s first fan-owned record label, and a record producer. The case for independence: One of the questions I like to ask when I meet people through music is: “How many artists do you know personally who [...]

Continue Reading

1,000 True Fans and the Importance of Milestones in Your Music Career

Posted on 08. Oct, 2009 by refe.

16

In any well-managed business each member of the team has a set of specific measurables to help them – and their employers – know whether or not they’re on track. Without these milestones it can be very difficult to remain focused and accomplish long term goals. Artists and musicians are no different – except that [...]

Continue Reading

Is Your Release Strategy Driving Fan Engagement – Or Preventing it?

Posted on 28. Sep, 2009 by refe.

2

Modern music marketing is about the artist-fan relationship. Along with live performances, new music releases should be considered the backbone of this relationship, not simply a product to drive revenue or attendance.

Continue Reading

The Defining Sound of this Decade is … Undefined.

Posted on 26. Aug, 2009 by refe.

19

Throughout the history of rock and roll certain bands or sounds have emerged every decade or so that have defined an era of music. Elvis, The Beatles, Dylan, Led Zeppelin, Nirvana – each one of these acts challenged the mainstream or uniquely tapped into the pulse of their generation. It’s now 2009 – who is our [...]

Continue Reading

Video Pick: White Rabbits ‘Percussion Gun’

Posted on 12. Jun, 2009 by refe.

1

Continue Reading

Video Pick: St Vincent ‘Actor Out of Work’

Posted on 06. Jun, 2009 by refe.

1

Continue Reading

Deconstructing The Week In Music 6.1-6.7

Posted on 06. Jun, 2009 by refe.

0

Here’s a recap of what went on in the music industry this week. Make sure to check out anything you might have missed and leave your comments. Know something we don’t? Submit a story. Most Popular: Why the Music Industry still needs Taste-Makers - With so much new music flooding the system listeners are dying for [...]