Artist Resources | creative deconstruction

Think Outside the Venue To Get That First Gig

Posted on 14. Oct, 2009 by refe.

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Most new bands approach the first part of their careers like this: We need to find an audience, but in order to find an audience we have to play shows. If we want to play shows we have to get a talent buyer to book us, but talent buyers are going to want to know [...]

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1,000 True Fans and the Importance of Milestones in Your Music Career

Posted on 08. Oct, 2009 by refe.

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In any well-managed business each member of the team has a set of specific measurables to help them – and their employers – know whether or not they’re on track. Without these milestones it can be very difficult to remain focused and accomplish long term goals.
Artists and musicians are no different – except that they [...]

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What Do You Do When You Just Aren’t Good Enough?

Posted on 07. Sep, 2009 by refe.

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What do you do when you find out that you aren’t good enough? Because let’s be honest – there are plenty of fish in the sea. Musicians, songwriters, and performers all but grow on trees. If you’re going to make it you’d better either be great, or have something so compelling to say that listeners are willing stick it out in spite of the rough edges. So, assuming you aren’t there already, how do you get there?

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Deconstructing the Week in Music August 24 – September 6

Posted on 06. Sep, 2009 by refe.

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Here’s a recap of what went on in the music industry this week. Make sure to check out anything you might have missed and leave your comments. Know something we don’t? Submit a story.

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3 Ways to Make Music Worth Paying For

Posted on 08. Jun, 2009 by refe.

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The future of the music industry as we know it will depend on how it responds now that the product on which they’ve built their empire is no longer profitable. While the major players are intrenched in red tape and beauracracy, independent artists and record labels have an incredible opportunity to adapt and thrive under the [...]

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Why Free Music Was Inevitable

Posted on 04. Jun, 2009 by refe.

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Digital files are infinite goods – the can be copied ad infinitum at no cost, and no significant investment of time. This is why the price of music has dropped, and this is why so much recorded music has been made available for free. The transition from physical to digital made free recorded music an inevitability.

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Why Your Band Needs Booking and PR Before Management

Posted on 21. May, 2009 by refe.

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I am all about the do it yourself approach. Artists who are also jack of all trades will be much more successful in the early stages of their careers than those who wait for others to come along and handle the ‘business side’ for them. With that said, there does come a point where all bands [...]