1000 True Fans | creative deconstruction

Backlash: Does Fan-Engagement Do More Harm Than Good?

Posted on 16. Nov, 2009 by refe.

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You can’t really go anywhere in the music industry today without hearing the phrase ‘fan-engagement.’ While most bands have (hopefully) always made an effort to connect with their listeners and fans in a way that goes beyond the music itself, social media has thrust the practice into the spotlight in a big way. Services like [...]

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Deconstructing the Week in Music October 5 – 18

Posted on 18. Oct, 2009 by refe.

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Here’s a recap of what went on in the music industry this week. Make sure to check out anything you might have missed and leave your comments. Know something we don’t? Submit a story.

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Targeting and Converting Potential Fans

Posted on 09. Oct, 2009 by refe.

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A goal is only as good as the strategy put in place to reach it. In my previous post I talked about Kevin Kelly’s 1,000 True Fans concept, and expanded it a bit to include the three other groups that make up an artist’s fan base: active, passive and potential fans.
This model may not be [...]

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1,000 True Fans and the Importance of Milestones in Your Music Career

Posted on 08. Oct, 2009 by refe.

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In any well-managed business each member of the team has a set of specific measurables to help them – and their employers – know whether or not they’re on track. Without these milestones it can be very difficult to remain focused and accomplish long term goals.
Artists and musicians are no different – except that they [...]