creative deconstruction

Why Innovation Is Not Enough to Build a Brand (Or a Band)

Posted on 01. Feb, 2010 by refe.

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Innovation is important. It elevates a product beyond simple retail and causes it to become a catalyst for change in the marketplace and culture. Innovation is also notoriously elusive. Today’s stroke of genius could be tomorrow’s old news. Worse, that first-to-market concept you’ve been hustling to get out the door could be short-circuited by the [...]

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Mother of All Music and Tech Recaps – December 2009 Edition

Posted on 17. Jan, 2010 by Gabriel Nijmeh.

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Another year has passed and we can only hope – and more importantly work – towards making the new year and new decade in the music business less tumultuous and one where the the disruptive forces of change are embraced for the sake of the artists and fans. Because it’s about the music, isn’t? Now [...]

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Reality of Fan Involvement – Figures and Benefits

Posted on 11. Jan, 2010 by Rich Huxley.

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Following on from my first guest post here on Creative Deconstruction, I wanted to focus on the wider implications of one of the special events I talked about there, and the release that followed; to expand on the financial viability of the event/the release and the other reasons why this special box-set and concert package are proving valuable for the band.

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100 Resources for DIY Musicians from Label 2.0

Posted on 06. Jan, 2010 by refe.

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Greg Rollett of Gen-Y Rock Stars and Label 2.0 sent me an email this morning letting me know that he had just published a new report called 100 Resources for DIY Musicians, and that he had been kind enough to include Creative Deconstruction as one of those resources. The report is a follow-up to last [...]

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Why You Should Be Excited About the Independent Music Industry in 2010

Posted on 22. Dec, 2009 by refe.

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Many bloggers and artists seem to be ending 2009 on a note of cynicism. While the year began with a sense of excitement about new possibilities available to artists, the independent music community has begun sounding unusually negative lately, even jaded. It’s like everyone is racing to be the first to declare the DIY revolution [...]

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Creative Deconstruction, the Music Industry and DIY in 2010

Posted on 18. Dec, 2009 by refe.

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As 2009 comes to an end I thought it might be a good time to evaluate how things are coming along here at Creative Deconstruction. I began work on the blog around February of this year, and published the first posts in March. Since then I’ve humbly watched as a nice little community has developed [...]

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The Only Reliable Way to Get Your Band Covered on Music Blogs

Posted on 07. Dec, 2009 by refe.

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Despite my reluctance to chime in, I have noticed an important omission from most of the articles on the subject of music blog coverage. Very few seem to highlight what I consider to be the most effective tool of them all – relationship.

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Music Technology Recap – November 2009 Edition

Posted on 02. Dec, 2009 by refe.

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This is a guest post by Gabriel Nijmeh, a business analyst and music technology enthusiast. Another month whips by since Refe first asked me to write the October music tech recap and I’ve really started feeling deja vu. You probably are feeling the same way but doesn’t it seem like we keep discussing the same issues and [...]

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A Tale of Two Formats: Digital Downloads and Vinyl Hit New Sales Records

Posted on 24. Nov, 2009 by refe.

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Last week’s Soundscan numbers tell the unlikely story of two very different formats rising to record breaking heights side by side. According to Billboard three artists (Michael Jackson, Lady Gaga and Black Eyed Peas sold over 10 million tracks each, with Taylor Swift expected to do the same next week. These numbers shatter the previous [...]