The Unlikely Prince of Indie

Posted on 20. May, 2009 by refe.

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Greg Kot, in his new book Ripped, focuses on the story of an unlikely but high profile independent artist – Prince. While the diminutive 80’s pop star and his music may not seem relevant to many of you, it turns out he is actually an interesting example of an artist bucking the traditional system [...]

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Seth Godin and the New Free

Posted on 12. May, 2009 by refe.

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Free markets are cyclical. Economic trends will start out slow, pick up speed, boom, plateau, BUST. Take our current recession – three years ago even someone like me could afford a McMansion and a four car garage (boom,) and now we’re losing sixty-thousand jobs a month (bust.) The same can cycles can be found in the cost of goods and services. [...]

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Using TV and Film to Launch Your Band’s Career

Posted on 04. May, 2009 by refe.

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I had an interesting conversation yesterday about different routes new artists and bands could take to break out. There were a couple of people who very firmly asserted that TV and to a lesser degree film were the only places left for artists to successfully reach a large number of new listeners. I’m not sure [...]

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5 Steps to Building an Online Following and Turning it into Gigs

Posted on 16. Apr, 2009 by refe.

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I’ve been talking a lot lately about a band’s first gig. The first gig can be one of the most difficult milestones in a band’s career if they don’t already know a few of the right people. It’s a vicious cycle: you have no following because venues won’t book you, venues won’t book you because [...]