And The Winners Are…

Posted on 13. Oct, 2009 by refe.

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A big thanks to everybody who signed up for email updates or connected with Creative Deconstruction on Facebook! The response to the Spotify giveaway was huge, and it has been a bigger job than expected to pick the winners. I have finally sifted through all the qualified entrants and have randomly selected aproximately 20 email addresses to receive invites [...]

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Win Spotify Invites from Creative Deconstruction

Posted on 12. Oct, 2009 by refe.

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Yesterday I posted a review of music streaming platform Spotify. Spotify has been available in the UK for a while, but the platform is only now about to become widely available in the US. Currently, the only way for US users to get access is through an invite. Fortunately, the good folks over at Spotify [...]

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Review: Does Spotify Live Up to the Hype?

Posted on 11. Oct, 2009 by refe.

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The internet fairies were good to me last week, dropping two exciting little goodies into my inbox. The first was to Spotify, which has been available in Europe for a while now but has yet to be released here in the States. The second was the much anticipated communications and collaboration platform Google Wave. I [...]

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Targeting and Converting Potential Fans

Posted on 09. Oct, 2009 by refe.

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A goal is only as good as the strategy put in place to reach it. In my previous post I talked about Kevin Kelly’s 1,000 True Fans concept, and expanded it a bit to include the three other groups that make up an artist’s fan base: active, passive and potential fans. This model may not [...]

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1,000 True Fans and the Importance of Milestones in Your Music Career

Posted on 08. Oct, 2009 by refe.

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In any well-managed business each member of the team has a set of specific measurables to help them – and their employers – know whether or not they’re on track. Without these milestones it can be very difficult to remain focused and accomplish long term goals. Artists and musicians are no different – except that [...]

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New Music Seminar Chicago – “Everything You Know Is Wrong”

Posted on 07. Oct, 2009 by refe.

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The music industry has gone through significant changes in the past decade, and many of the major players have been slow to understand or embrace the changes. Fortunately there have been many encouraging signs recently suggesting that’s slowly beginning to change. I attended the New Music Seminar in Chicago yesterday and had the opportunity to hear some good discussions about the past, [...]

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New Music Releases – October 6, 2009

Posted on 05. Oct, 2009 by refe.

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Lot’s of new music this week from the likes of Built to Spill, Mission of Burma, The Raveonette’s, Sufjan Stevens and the Xx’s. Also reissues from Kraftwerk and New Order.

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New Forrester Report Presents ‘Music Product Manifesto’

Posted on 04. Oct, 2009 by refe.

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The latest music business report from the Forrester Research Group hasn’t produced the kind of buzz that the last one did. That’s likely because while the previous report did have some solid ideas, it wasn’t the answer people were looking for. The report is called Music Product Manifesto: The Product Features That Will Save Recorded [...]

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Deconstructing the Week in Music September 21 – October 4

Posted on 04. Oct, 2009 by refe.

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Here’s a recap of what went on in the music industry this week. Make sure to check out anything you might have missed and leave your comments. Know something we don’t? Submit a story.