Comments on: Forrester Report: The Way Forward for the Music Industry or a Step Backward? http://www.creativedeconstruction.com/2009/09/forrester-report-the-way-forward-for-the-music-industry-or-a-step-backward/ save the music - not the industry. Mon, 08 Nov 2010 23:35:30 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Forrester’s New Music Release Strategy for Independent Musicians | Hans Erik http://www.creativedeconstruction.com/2009/09/forrester-report-the-way-forward-for-the-music-industry-or-a-step-backward/comment-page-1/#comment-2972 Forrester’s New Music Release Strategy for Independent Musicians | Hans Erik Thu, 19 Nov 2009 05:10:20 +0000 http://www.creativedeconstruction.com/?p=2008#comment-2972 [...] say, or at the very least, the CD is on it’s way out. A few months back Forrester Research released a report that argues for an alternative music release structure (you can check out the original report [...] [...] say, or at the very least, the CD is on it’s way out. A few months back Forrester Research released a report that argues for an alternative music release structure (you can check out the original report [...]

]]> By: Fritz Gerlich http://www.creativedeconstruction.com/2009/09/forrester-report-the-way-forward-for-the-music-industry-or-a-step-backward/comment-page-1/#comment-2223 Fritz Gerlich Thu, 15 Oct 2009 19:09:39 +0000 http://www.creativedeconstruction.com/?p=2008#comment-2223 The music industry has to focus on making it extremely convenient and extremely quick to purchase music, and they have to add value. This report makes no sense whatsoever. Making people wait will drive piracy, plain and simple. But who knows, maybe the industry will buy into it. I mean we still can't get lossless FLAC downloads without pirating (except at some niche labels). And it took the industry what, 15 years after the development of mp3's and 8 years after they were wildly popular to start selling them. The more I look at the music business, the more I think it's run by small minded, whiny, regulatory capitalists who have no balls. The music industry has to focus on making it extremely convenient and extremely quick to purchase music, and they have to add value. This report makes no sense whatsoever. Making people wait will drive piracy, plain and simple. But who knows, maybe the industry will buy into it. I mean we still can’t get lossless FLAC downloads without pirating (except at some niche labels). And it took the industry what, 15 years after the development of mp3′s and 8 years after they were wildly popular to start selling them. The more I look at the music business, the more I think it’s run by small minded, whiny, regulatory capitalists who have no balls.

]]> By: GeneTinsley http://www.creativedeconstruction.com/2009/09/forrester-report-the-way-forward-for-the-music-industry-or-a-step-backward/comment-page-1/#comment-2062 GeneTinsley Sat, 10 Oct 2009 00:58:11 +0000 http://www.creativedeconstruction.com/?p=2008#comment-2062 what a great site and informative posts, I will add a backlink and bookmark your site. Keep up the good work! what a great site and informative posts, I will add a backlink and bookmark your site. Keep up the good work!

]]> By: Today’s headlines, September 21 | fyimusic.ca http://www.creativedeconstruction.com/2009/09/forrester-report-the-way-forward-for-the-music-industry-or-a-step-backward/comment-page-1/#comment-1596 Today’s headlines, September 21 | fyimusic.ca Mon, 21 Sep 2009 09:01:36 +0000 http://www.creativedeconstruction.com/?p=2008#comment-1596 [...] Forrester study: Hierarchal  marketing adds value [...] [...] Forrester study: Hierarchal  marketing adds value [...]

]]> By: Bill Bartmann http://www.creativedeconstruction.com/2009/09/forrester-report-the-way-forward-for-the-music-industry-or-a-step-backward/comment-page-1/#comment-1556 Bill Bartmann Sat, 19 Sep 2009 18:29:59 +0000 http://www.creativedeconstruction.com/?p=2008#comment-1556 This blog rocks! I gotta say, that I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say I'm glad I found your blog. Thanks, A definite great read.. <a href="http://wiki.hudson-ci.org/display/~bill-bartmann" rel="nofollow">:)</a> <a href="http://wiki.jfrog.org/confluence/display/~bill-bartmann" rel="nofollow">-Bill-Bartmann</a> This blog rocks! I gotta say, that I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say I’m glad I found your blog. Thanks,

A definite great read.. :)

-Bill-Bartmann

]]> By: Audiolife Blog » Blog Archive » Is Your Release Strategy Driving Fan Engagement - Or Preventing It? http://www.creativedeconstruction.com/2009/09/forrester-report-the-way-forward-for-the-music-industry-or-a-step-backward/comment-page-1/#comment-1516 Audiolife Blog » Blog Archive » Is Your Release Strategy Driving Fan Engagement - Or Preventing It? Thu, 17 Sep 2009 18:04:15 +0000 http://www.creativedeconstruction.com/?p=2008#comment-1516 [...] say about releasing music, some that I agree with and some I don’t. I cover the full report on my blog. But I think that Mulligan is spot on in what he says here. It’s what fans want, and it can [...] [...] say about releasing music, some that I agree with and some I don’t. I cover the full report on my blog. But I think that Mulligan is spot on in what he says here. It’s what fans want, and it can [...]

]]> By: TJR http://www.creativedeconstruction.com/2009/09/forrester-report-the-way-forward-for-the-music-industry-or-a-step-backward/comment-page-1/#comment-1513 TJR Thu, 17 Sep 2009 16:36:44 +0000 http://www.creativedeconstruction.com/?p=2008#comment-1513 $500.00 dollars for a report that basicly states what anybody working in the idustry should already know.. .That we have a scarcity problem. And then it doesn't offer a real viable solution. I am going to offer my report on how to fix the music industry (and I will offer a viable solution) and charge $1,000.00! that's sure to get the industries attention and help me pay off a couple of bills. $500.00 dollars for a report that basicly states what anybody working in the idustry should already know.. .That we have a scarcity problem.

And then it doesn’t offer a real viable solution.

I am going to offer my report on how to fix the music industry (and I will offer a viable solution) and charge $1,000.00! that’s sure to get the industries attention and help me pay off a couple of bills.

]]> By: refe http://www.creativedeconstruction.com/2009/09/forrester-report-the-way-forward-for-the-music-industry-or-a-step-backward/comment-page-1/#comment-1421 refe Wed, 16 Sep 2009 01:38:48 +0000 http://www.creativedeconstruction.com/?p=2008#comment-1421 I agree. What the report suggests is that the industry should further inconvenience it's customers and then sell back that same convenience at a premium. The problem is that consumers are too informed to buy into that kind of thing today. Not many people are likely to say, "Wow, I can't wait to pay extra to get that album first! Whatever did I do before?" And even if they did, someone else - whether someone on Twitter, or a blogger, or a friend - will remind them, "uh, you used to get it sooner and cheaper..." I agree. What the report suggests is that the industry should further inconvenience it’s customers and then sell back that same convenience at a premium.

The problem is that consumers are too informed to buy into that kind of thing today. Not many people are likely to say, “Wow, I can’t wait to pay extra to get that album first! Whatever did I do before?” And even if they did, someone else – whether someone on Twitter, or a blogger, or a friend – will remind them, “uh, you used to get it sooner and cheaper…”

]]> By: Gabriel http://www.creativedeconstruction.com/2009/09/forrester-report-the-way-forward-for-the-music-industry-or-a-step-backward/comment-page-1/#comment-1420 Gabriel Wed, 16 Sep 2009 01:32:46 +0000 http://www.creativedeconstruction.com/?p=2008#comment-1420 Here is a really interesting blog post entitled: <a href="http://po-ru.com/diary/how-to-sell-to-a-pirate/" rel="nofollow">"How to Sell to a Pirate"</a>. Here you have a someone ready to buy the DVD series of a US TV show but because he is in the UK, the DVD is being released well after it's US release. Buying an imported version can be expensive and then you have to deal with region restrictions. Throwing up any sort of obstacles or friction in the sales process pushes some people towards pirating the material they might other purchase. The unfortunate thing is that this becomes a habit and people's attitude towards piracy becomes very flippant (as you will read in the blog post I mention above) So, here we are living in the new age of the "real-time" web where we are hyper-communicating and hyper-connected and information is coming at us fast and furious. It's very disruptive and different from what so many of us are used to. Things are moving too fast for any sort of "3-tiered system of release windows" to ever work. Here is a really interesting blog post entitled: “How to Sell to a Pirate”. Here you have a someone ready to buy the DVD series of a US TV show but because he is in the UK, the DVD is being released well after it’s US release. Buying an imported version can be expensive and then you have to deal with region restrictions.

Throwing up any sort of obstacles or friction in the sales process pushes some people towards pirating the material they might other purchase. The unfortunate thing is that this becomes a habit and people’s attitude towards piracy becomes very flippant (as you will read in the blog post I mention above)

So, here we are living in the new age of the “real-time” web where we are hyper-communicating and hyper-connected and information is coming at us fast and furious. It’s very disruptive and different from what so many of us are used to. Things are moving too fast for any sort of “3-tiered system of release windows” to ever work.

]]> By: Liam http://www.creativedeconstruction.com/2009/09/forrester-report-the-way-forward-for-the-music-industry-or-a-step-backward/comment-page-1/#comment-1408 Liam Tue, 15 Sep 2009 07:42:14 +0000 http://www.creativedeconstruction.com/?p=2008#comment-1408 thanks for the summary. i would pay for that report if it focussed more on the file sharing phenomenon - e.g. how to work with it (rather than against it) to assist in revenue generation. as for the release windows, nice idea, but not really a solution, i think. thanks for the summary. i would pay for that report if it focussed more on the file sharing phenomenon – e.g. how to work with it (rather than against it) to assist in revenue generation. as for the release windows, nice idea, but not really a solution, i think.

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