Comments on: Listener Value vs. Commercial Value

By: Matt Rod

Matt Rod — Tue, 30 Jun 2009 08:43:38 +0000

Yes. I totally agree with what was expressed in the article.

Seth Godin said the following:

“Marketing doesn’t support the organization. The organization supports marketing.”

Think of the ‘organization’ here as the artist.
As a musician, and more importantly as a creator of music, this gives one a tremendous advantage over existing organisations attempting to get old products ‘in line’ with the new mediums, technology and trends.

As a musician creating music at regular intervals, one has the advantage to change one’s music to fit whatever the current trends are. Unlike big organisations.

So it is vital for one to be aware of things such as the Creative Commons, and HOW people are using it, in order to create something of value in today’s world.

One can create music specifically to work with it (ie Creative Commons). To excel in a specific area. Instead of having to try to make an existing, old, piece/product work with today’s norms.

I think this is where the source for value lies, it lies in embracing new trends and creating music/products to work specifically with the trends.

By: refe

refe — Mon, 29 Jun 2009 20:37:11 +0000

It’s also a matter of pleasing your fans. Technology has made it possible for fans to engage with music in ways that just weren’t possible when our copyright laws were put in place. Most copyright law is based on a system created when sheet music was the industry’s primary concern…

Artists need to acknowledge what how their fans want to enjoy and engage with their music, and respond. It starts with keeping your music DRM free, and opening up licensing can take it a step further by allowing derivative works. Letting your fans remix and create videos for your music can turn those same fans into big sources of free promotion.

By: Jon O

Jon O — Mon, 29 Jun 2009 15:56:12 +0000

Great article! I am a musician as well as a music blogger and founder of an up and coming emerging music social network. While I have had many people looking to get involved with my blog and my website, I have also run into the artists unwilling to be involved because they ‘don’t see any return’. While I don’t believe in giving your music away is the answer, I do think that if you want to make it as a musician, you need to put yourself out there and take some risks. Ever heard of the phrase, ‘ you need to spend money to make money?’, well the same thing goes here. If you want to truly promote yourself, you need buzz to be able to happen, which it wont if you are too uptight about profiting off of every second of your music that appears on the internet.